When asked why Thailand is the setting for a program focused on masculinity, family and wellbeing, we often point to Rodtang Jitmuangnon, one of the world’s most well-known Muay Thai athletes. Rodtang is renowned not only for his discipline and toughness in the ring, but also for his humour, emotional openness, playfulness and deep connection to family and community.

He reflects something deeply embedded in Thai culture: strength and softness are not in conflict. Masculinity does not need to be performed or perfected. A man can be physically capable while also expressive, respectful, affectionate and grounded. This secure, balanced model is a powerful counterpoint to many of the narrow and often performative versions of masculinity boys encounter online.
Beyond individual role models, Thailand offers a broader cultural environment that supports this learning. Many Thai families operate within multi-generational households, where care, responsibility and respect flow across ages. Family connection is visible, everyday and valued, not curated or filtered. For Australian boys growing up in highly individualised, image-driven online spaces, this provides a lived alternative to the pressure of constant comparison and perfection.

Thailand is also shaped by cultural traditions influenced by Buddhism, which emphasise self-awareness, moderation, humility and compassion. These values are not taught as belief or doctrine but are reflected in daily life through respect for others, emotional restraint, gratitude and service.